Pepe Barton Named Director of Campus Communications
Fullerton College is thrilled to announce that Pepe Barton has been named Director of Campus Communications. Barton has served as the college’s interim director of campus communications since Oct. 31, 2023, and will continue his service alongside a dedicated team.
Barton’s exceptional work is informed by his more than two decades of experience as a seasoned communications and marketing professional. He is highly passionate about promoting the excellence of educational institutions and establishing equitable communications practices. Throughout his career, he has driven strategic communication initiatives, managed high-profile public relations efforts and led impactful branding campaigns across diverse educational and media organizations.
As Director of Campus Communications, Barton will continue to oversee the campus’ communications and marketing efforts, with a dedicated focus on cultivating student enrollment, success and lifelong learning.
Barton’s training, experience and commitment to equity have been instrumental in his work with diverse communities. Before joining us at Fullerton College, he worked at Saint Paul Public Schools, the second largest K-12 school district in Minnesota, and most recently served as director of communications and community relations for South Washington County Schools in Cottage Grove, Minnesota, the state’s sixth largest school district. As a member of the executive cabinet, he successfully managed high-profile communications projects, such as redeveloping the district website, transforming the crisis communications process and created equitable practices to support families who spoke a language other than English. He also orchestrated grassroots campaigns that led to voter approval of measures with significant financial benefits for the district and oversaw an award-winning rebranding effort recognized by the National School Public Relations Association.
Before transitioning into the education sector, Barton refined his storytelling and marketing skills as a creative producer at KSTP-TV in the Twin Cities of Minnesota. There, he developed regional Emmy-winning campaigns and created compelling content that resonated with audiences in one of the country’s most competitive television markets.
Barton’s foundation in communications includes a Bachelor of Arts degree in mass communications from Montana State University-Billings.
Throughout his time at Fullerton College, Barton has made several customer service-centric adjustments to better support our divisions, departments and provide college visibility to our community.
Fullerton College looks forward to seeing how he and his team continue to transform this campus.
Pepe Barton
Director of Campus Communications
