Communications Team Wins Top Awards for Social Media, Video, Publications
Fullerton College’s Office of Campus Communications team recently received numerous awards for creative work they produced to help promote the college, increase enrollment and build community during the 2021-2022 academic year.
The National Council for Marketing & Public Relations District 6 leadership board announced the awards at its annual conference in San Diego on Oct. 13 and 14. Winners of this regional competition span California, Arizona, Hawaii, Nevada, Utah, Guam and Micronesia.
“The last academic year, was a time to reclaim campus life, to bring back the bounce and joy that comes from student life and community on a college campus,” said Lisa McPheron, director of campus communications. “This collection of work shows the vibrancy our community reclaimed after the campus shutdown. Our team doesn’t invent stories, but we do enjoy storytelling. We embrace the wonderful responsibility to reflect back what makes Fullerton College a special place to our students.”
Awards
Click the links below to see the award-winning projects.
Gold – Social Media Page – Instagram
The Fullerton College Instagram page, which has more than 9,400 followers, focuses on campus life and students. Roughly four to five posts are posted weekly with multiple Stories posted daily. Reels, which are strictly video content, align with Instagram’s algorithm and has helped increase the reach of posts.
Gold – Social Media Post – Buzzy is Back | Instagram Reel
In September 2021, Fullerton College was proud to unveil a new and improved mascot using Instagram. The new Buzzy was featured using Instagram Reels with the song “Without Me” by Eminem. To date, the post generated more than 10.2K views and 566 likes.
Gold – Quick-Turn Video – Welcome Back to Campus | Instagram Reel
With punchy music and quick-paced video clips, this IG Reel welcomed students back to campus. It required editing together various videos featuring students, staff and faculty to match the beat of the tune. So far, the video has 12.2K views and 376 views.
Gold – Magazine (Print) – Fullerton College Magazine
Fullerton College Magazine is an annual glossy print publication that highlights the college’s news stories, accomplishments, and feature stories. The cover story showcased the new Humanities Building and how it will support student success.
Silver – Magazine Microsite/Landing Page – Fullerton College News Center Redesign
Fullerton College News Center adopted a new user-friendly design optimized to be viewed on mobile and desktop devices. The design was created with the reader in mind to be easily digestible with four news categories: campus news, achievements, announcements, and upcoming events. In addition, the updated design allows the reader to view more work from the Office of Campus Communications, such as publications, events, and videos. A retooled Fullerton College social media directory provides readers with an avenue to stay informed about specific areas of the college.
The Find You Future series is the video portion of a marketing campaign targeting prospective students. With approximately 118,000 views, this 10-part video series showcases flexible options at the college and the vibrancy of the college’s diverse academic programs and services. As a collection, the videos offer prospective students an upbeat, comprehensive view of offerings and college life.
Conference Presentations
During the NCMPR District 6 Conference, Communications Specialist Stephanie Nguyen-Preciado presented two workshops “Letting Go: How to Implement a Decentralized Social Media Model” and “Your Guide to Inclusive Language.”
The Team
The Office of Campus Communications team in alpha order is:
- Summer Marquardt – Administrative Assistant II
- Lisa McPheron – Director of Campus Communications
- Stephanie Nguyen-Preciado – Communications Specialist
- Teresa Perry-White – Administrative Assistant II
- Melissa Serrato – Communications Specialist
- Jazmin Zuniga – Web Content Specialist
